Located in the heart of Europe, Switzerland offers not only the finest landscapes, but also the cultural heritage of a multilingual population, where people have learned from childhood to live peacefully with their countrymen and women, who often speak a language different from their own. In such a country and environment everybody can feel safe. These secure and friendly surroundings make it very easy to combine study with the discovery of people, culture and the beauty of the country. Many international companies have selected Switzerland for their headquarters because of the country's reputation for stability, safety and multicultural understanding.

Switzerland's infrastructure is one of the world's most developed. The country has a long tradition in hospitality and hotel management enabling students to learn directly from the source of that tradition.